…periences that could be improved by thinking through the user’s end-to-end experience. For example, Trader Joe’s doesn’t put signs above each aisle to tell customers where to find the items on their list. I’m sure they do this on purpose so that we wander around the store aimlessly and end up with a full cart, but this is a dark pattern. We need proper navigation and information architecture, not more pumpkin pancake mix (albeit delici…
